Product Roadmap
SocialHalwa is built for creators and SMBs — and we ship fast. Here's what's live, what we're building right now, and what's coming next.
Live now
- Instagram posting — feed, carousel, and image posts
- LinkedIn posting — text, image, and document (PDF) posts
- AI composer with 11 language registers (English, Hinglish, Hindi + 8 Indian languages)
- Brand voice memory — AI remembers your tone so you don't repeat yourself
- Content calendar with month, week, and list views
- Festival & holiday overlay across the full calendar
- Media library — upload once, reuse across posts
- Draft workflow — save, pin, search, bulk-manage drafts
- Team collaboration with 6 role levels
- Post approval workflow with custom rules
- Agency client portal with magic-link access
- In-app helpdesk and support tickets
- INR billing via Razorpay (UPI, cards, net banking)
- GST-compliant invoices
Building now
Mobile PWA companion
A mobile-first companion app — capture ideas on the go, review your feed, approve posts, and report bugs. Works on Android and iOS as an installable web app.
WhatsApp Business broadcast
Send bulk broadcasts to your opt-in subscriber lists using approved WhatsApp templates. Perfect for product launches, offers, and event reminders.
Planned
Facebook & YouTube accounts
Schedule and publish to Facebook Pages and YouTube — same composer, more reach.
AI image suggestions
Canva integration to generate and fetch on-brand visuals directly from the composer — no switching apps.
Full analytics dashboard
Engagement metrics, follower growth, reach, and saves — all in one dashboard with IST timezone support.
Unified inbox
Reply to Instagram DMs, post comments, and WhatsApp messages from one place, without switching between apps.
AI content calendar
Let the AI plan your content week — suggest post topics and best times based on your brand kit, past performance, and upcoming festivals.
Voice-to-caption
Record a voice memo, get a polished caption in your language. Ideal for creators who think faster than they type.
MCP server integration
Let external AI agents (Claude, ChatGPT, custom tools) post and schedule via SocialHalwa through the Model Context Protocol.
Have a feature in mind? We'd love to hear it. Email us at hello@socialhalwa.com — every request is read by the founding team.